Content strategy for
mission-driven interior designers + building pros
Let’s build your online content so you can make an even bigger impact.
Does this sound like you?
You’re an interior designer, architect, builder, or vendor - and you’re driven to use your business for good
You’re on a mission to create stunning, sustainable spaces that reinforce a sense of home
You’re looking for a creative copywriter to grow your purpose-driven business
You know you can make a bigger difference - but stressing about content takes you away from the work you love.
You work hard, and you’re not here to sit idle. But doing it all on your own just isn’t sustainable.
By now you know:
Effective content needs strategy
Compelling copy takes skill
Online visibility is serious business
And your mission is just too important to go unnoticed.
It’s time for your website copy, email sequences, and content strategy to grow your dream business for you.
The good news?! I’m here to help!
We’ll craft your content strategy to:
Vet your dream clients
Attract top talent to join your team
Help build your industry relationships
… So you can focus on doing what you do best.
Let's design your content to elevate the
products + services you offer ...
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Interior Designers | Architects | Contractors
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Materials + Finishes Reps | Furniture Shops | Home Decor Vendors
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Sustainable Practices | Wellness Initiatives | Giving Back
Your work is powerful.
When you harness the power of effective copy, you get to amplify the work you love, serve clients you adore, and focus on the mission that gets you up in the morning.
It’s time to level up - and let your content do some of the heavy lifting.
We’ll celebrate the work you love with:
Website copy that draws your ideal clients in like a magnet
Email campaigns your dream customers will swoon over
Blog posts that balance expertise and empathy to make your reader feel at home
Through it all, I’ll be there to cheer you on and remind even you that the world needs your unique passion.
“Sarah is a creative writing dynamo who spearheads our campaigns with ease and perfection!”
Hi, I’m Sarah.
I’m a passionate creative just like you.
I worked as a professional interior designer for 8 years, planned local events for non-profits like Habitat for Humanity, and turned my love of writing into a business.
Could I take a wild guess? I bet we’re a lot alike.
I bet that you, too, believe individuals, families, and communities become stronger when people have a place to truly call home. And! I bet you believe that housing can be accessible, sustainable, and absolutely beautiful, too.
You, my friend, already create joy, beauty, and opportunity through your work. But maybe you just need some help fine-tuning how to get your message to the right people.
It’s an art, really, to invite the right people inside when they arrive at your “doorstep” online. So let’s get crystal clear on who you are, who you want to serve, and where you want to go in your business. The better we specify your goals, the faster we can bring them to life.
Building a content strategy is a lot like building a home …
Before you dive deep into design decisions, you ensure you understand your client’s lifestyle, desires, and struggles. Then, you connect through concept images, you experiment with finish samples, and you brace yourself for those first few rounds of feedback. You edit, you refine, and you bring them closer to their dreams.
You forge a mutual trust over time - piece by piece, selection by selection. And when it all comes together in the fully styled space you created? They’re right at home.
Your content will take your dream clients by the hand, walk them through what you offer, and prove that you are the perfect person to trust with their home.
Ready to get started?
Sample Content Work
“Your secret weapon for budget-friendly party planning” Blog Post + Mood Board Survival Guide Opt-In
“Retirement University” Suite of Digital Courses
“Sarah has made it her mission to learn our brand’s voice and helped us stay true to our ‘why’ over the years.”
I love working with compassionate creatives who care deeply about our planet and our people.
There’s a good chance we’ll be a good fit if you’re serious about your work, but you don’t take yourself too seriously. And a sense of humor doesn’t hurt, either!
Let’s rediscover the heart of your message - and serve it up to your dream clients right when they need to hear it.
Services
Website Copy
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Your website is the foundation of your online presence - and crafting compelling copy is oh-so-valuable for your business.
With website copy, you captivate your ideal clients and show them why you are the perfect person to bring their dreams to life. Plus, you make your business an authority to your audience - and to search engines.
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Starting at $500 per page, up to 1,000 words.
Landing Pages + Product Descriptions
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Landing pages and product descriptions have one goal - to get your reader to act now.
These are the specific pages your audience will see the moment they decide if they want to purchase your product, attend your event, subscribe to your email list, or book your service.
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Starting at $200
Please note: The starting price is for a product under $100 - or for copy under 1,000 words.
Keep in mind: A robust sales page for a premium product takes additional research and strategy to attract premium customers.
Opt-Ins
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What is an opt-in?
When you're browsing a website, you'll often see a box or a pop-up that says, “Hey you! Download our free checklist!”
Then, you enter your email address and check a box, agreeing that the company can email you. Then, you get that free checklist in your inbox!
Why do you need one?
When you offer a freebie that attracts your ideal client, they're willing to provide their email address to access that enticing freebie.
Opt-ins - along with a strategic email sequence - are a fantastic start to build trust with your dream client!
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Starting at $400
Base price includes:
Copy on your website to compel your dream client to download your freebie
Copy for your website’s “thank you” message. This will show after they click “submit” with their info
Copy for the freebie itself - your checklist, worksheet, template, or “best of” list of recommendations.
Copy for (1) welcome email, where they will receive their free download
Email Sequences
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Emails are where you forge an ongoing relationship with your audience. It’s a big deal to have their trust - and we want to make every email interaction meaningful to you and to them.
There’s no question - emails are most effective as a strategic sequence. Let’s talk about how to roll yours out so the quantity, timing, and content are tailor-made for your ideal client.
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Starting at $300 for 3 emails
SEO Optimized Blogs
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Blogs can flaunt your expertise, build authority in your industry, and earn trust with your ideal clients.
SEO-optimized blogs do all of the above - plus, they amplify your content! They build your company’s visibility, boost your website’s ranking with search engines, and make it easier for your ideal clients to find you and your work.
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Starting at $200 per SEO-optimized blog post
Ask me about …
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Why create a digital course?
Digital courses educate your ideal customers, position you as a thought leader in your industry, and nurture lasting trust in your brand.
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Could your business use an E-Book?
E-Books offer solutions to your dream clients' struggles. You can choose to sell your E-Book as a digital product, or you can use position if as a free opt-in to grow your subscriber list.
Ready to get started?
schedule your call
FAQ
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Nope! I also love working with passionate creatives, lifestyle brands, and purpose-driven organizations in different industries. Wondering if this could work for you? Book your discovery call!
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Yes! My project minimum is $200
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Be sure to book your discovery call so we can talk about your needs and scope of work. If we're a good fit, I'll propose a plan for us to get started!
“Sarah is reliable, effective, thoughtful, and compassionate.”
Let’s get started!
Book your 15-minute discovery call! This will help us both decide if we’re a good fit for each other. We’ll discuss your business goals, your biggest pain points, and how a custom content strategy can take your business to the next level.
Have a question? You can reach me at sarah@koalacreativellc.com
“Sarah pours her heart and soul into everything she does, and her work reflects that.”
Passion Projects from Koala Creative LLC
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![HomePage Coloring Book with colored pencils, scissors, glue, cutting board. On wood table.]()
HomePage Coloring Book
Design, assemble, and color the living room of YOUR dreams!
Download | Print | Cut | Color | Place | Paste -
![Sarah Kowalske with pop-up reading "Tailor Your Message"]()
Ko-Create Planner + Video Guide
You'll learn how to make space for everything your life actually entails - the big stuff and the little stuff, the joyous times and the painful ruts, the magical moments and the monotonous ones.
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![Olympia Coffee with coffee stains]()
How to B a Force for Good
At its core, Olympia Coffee exists to “improve the quality of life of farmers and staff by providing quality service to our community." Learn more about Olympia Coffee + B Corps on the blog.
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![Hands holding a printable greeting card reading "You Light Up My Life"]()
Printable Greeting Cards
Ready to make someone's day?! Send some encouragement and tell them just how much you love them!
Download | Print | Cut | Fold | Sign | Send -
![Pen and notebook reading "Crazy, Brilliant Ideas" on wood tabletop]()
So You Want to Start Journaling?! Get Started in 3 Simple Steps
Learn a little about my writer origin story. Plus, get the journaling prompt that works every darn time.
